THE REAL YOU
The Real You is a pop-punk band based in Gainesville, Florida. I have gotten the opportunity to work with the band on multiple projects over the years, taking on the role as freelance designer and photographer. Starting back in 2019, I began designing tour posters and taking photos at their live shows, which led on to designing merchandise, shooting photos and videos on tour, and creating animations for their music on Spotify.
VAN'S MANAGER TYPE BEAT
I illustrated a gif that be used as a motion graphic on their Spotify page for their single, titled "Vans Manager Type Beat". For the concept, I used a skeleton wearing a pair of Vans to incorporate elements from the album artwork and I created a graphic of the skeleton dancing to match the upbeat tone and "quirkiness" of the song.
I directed and photographed the photoshoot above with the "boy-band aesthetic," in mind to create fake magazine covers, which would be used as promo and props for The Real You's music video, "Vans Manager Type Beat". The photo on the below is a screen grab from the video, featuring the magazine covers.
I designed merchandise for The Real You's single, "High Life", which includes a front pocket design of a beer can and the back depicts the beer can spilled over and includes lyrics from the song. The front pocket design was also printed into stickers which would include their social media handle.